Back in 2018 we cycled along the German-Polish border to create content to promote the launch of the very first ROSE Backroad. A product that was meant to become a benchmark in gravel cycling and helped define the modern gravel scene in Europe. It soon became one of ROSE’s best-selling bikes and evolved from an adventure-focused gravel bike into a broader family of models. Over the years we kept shaping the visual appearance of content around the Backroad together with the team at ROSE.