ARC’TERYX
WIND AT YOUR BACK. THE NEW SYLAN 2.
Out in the Swiss alps with Arc’teryx athletes Jazmine Lowther and Martin Kern to launch the new Sylan 2, their fastest trail running shoe.
The goal was to create a campaign that conveys a feeling of speed, lightness and flow in the mountains. Like floating on the wind. The images are used in product ads, at the point of sale, in the new brand film and the short doc “Arc’teryx Presents: Then You’re Just Floating”.
WIND AT YOUR BACK.
credits
Athletes: Jazmine Lowther & Martin Kern
Director & DOP: Philipp Becker
Drone Operator & Assistant: Andre Costa
Photo: Carlos Blanchard
Photo AC: Marco Tribelhorn
Art Director: Matthew Dean, Garret Growe
Styling: Carolina Fernandez Vidal
Producer: Eliza Nowak
Service Producer: Andrew Campbell
