Set your soul on fire
„We Set Your Soul On Fire“ was the slogan for the release of the new Rose Bikes Soulfire in 2016.
We traveled to Alicante and set the spanish trails on fire with Tobi Wrobel.
Client: Rose Bikes
Our Job: Concept and full production
Location: La Fenasosa, Spain
The strong relationship with Rose Bikes started back in spring 2015, when they asked us to shoot a freeride spot with Tobi Wrobel. The film was made to inspire freeride fans and show the new Soulfire in action. We spent some days in the local woods with Tobi and came up with the film “Freeride Ain´t Dead”, which in fact was our first real commercial job. It got 150.000 views in short time and was the first step into a strong cooperation with the bike brand from Bocholt, Germany.